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How to self-publish a book – Part 1: Getting serious

When I first mentioned that I was writing a book, I had a lot of people ask that I share some of the process of writing it as I went along. Well…that didn’t happen. I got really caught up with a lot of stuff at the end of last year and I don’t think I even touched this blog for nearly 6 months. Now that it’s done and I can breathe again, I’m ready to walk you through some of what I did to make it happen. In this first part I talk about my early struggles and realization that this was not going to be a cake-walk after all…

Before I started writing The Japanese Pantry, I really had no idea what I was getting myself into. I thought I’d test a few recipes, write a few blurbs of text, take some photos, and then somehow it would just magically all come together into the shape of a book and be ready to go. Nope.

I still remember how I started. I collected some rudimentary research on different Japanese ingredients into a Google Doc, started buying a few of those ingredients and tried to photograph them in my rickety lightbox with a point-and-shoot camera, and even tried to photograph a few plated recipes with no props and in terrible basement lighting. Everything I did looked horrible, and the more I saw myself produce this sub-par content the more I began to doubt that writing a book was even within the realm of my abilities.

One night at our favorite bar, I vented to Jeff all of my doubts and frustrations. I was nearly in tears, having resigned myself to the fact that this just wasn’t going to work and I should stop while I’m ahead and go get a part-time job. After much discussion, we both agreed that what I really needed to do was to get serious. If I was going to do this, then I was going to do it professionally, and that meant investing more of my time, passion, and yes – money, to make a beautiful product.

One of the first things I did with my newfound enthusiasm was go out and buy props. I bought a few yards of different colored fabrics to use as backdrops, colorful napkins and placemats, little Japanese-themed knick-knacks, and of course a bunch of plates, bowls, and other serveware. It wasn’t cheap, but I made sure to buy things that I knew I could use again in blog photographs as well as around the house to actually eat off of. I also already had a stack of colorful origami paper that I knew I could use to liven up a drab scene in a pinch.

Origami Crane

My composition improved greatly with these new additons to the scene, but I was still dealing with bad basement lighting and a camera that was not designed to take the type of photos I was trying to achieve. The news that we would be moving to a new house with lots of great natural light gave me the hope that there was still a chance that I could make this work. With a few months to go until the big move, I busied myself with doing more research and taking photos of ingredients in my lightbox with the new backdrops and some light kits we bought at Home Depot – photos like this one…

Matcha

You may think that looks great and that I was being too hard on myself, but what you’re looking at there is the final version of that photo after lots of careful editing. Here’s the original for comparison…

Unedited matcha photo

Yikes! It was clear to me that both the hardware and software I was using just weren’t going to cut it. The level of adjustments I was able to make with my computer’s default photo editing software could only do so much. It was time to take the plunge and buy some new toys…

In the next part of this series I’ll go over a few of the first tools I used to improve quality and workflow. Stay tuned!

Are there any specific questions you’d like me to answer in this series as I go along?

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Teaser recipe: Crispy “Popcorn” Edamame

Thank you all for the incredible response I’ve received to the news of my cookbook, The Japanese Pantry, finally going on sale. It feels really good to hear that so many of you were excited about it and had been anticipating it for some time. And thank you to each of you who have already purchased a copy or intend to soon. Every sale feels like a validation that I’ve created something interesting and worthwhile. I’ve been very hypercritical of every recipe, every story, every photo that went into this book because I know that I’m still a novice at this and have so much to learn. Already, as I plan for the next two (yes two!) books that I have in mind, I see ways in which I can improve upon this first endeavor and produce something even more informative and beautiful next time.

I thought today I’d share a recipe from the book that’s incredibly easy to put together. These crispy “popcorn” edamame were so good that even though I nailed the recipe the first time I made them, I ended up making another test batch “just to be sure.” I might have eaten the whole batch in one sitting.

 

Crispy "Popcorn" Edamame

From the book:

“We all love crunchy snacks. For some it’s crispy chips, for others it’s crackers, and for still others only a bowl of buttery popcorn will do. But all that carb-laden junk food is just that – junk. It’s hard to find a healthy snack that satisfies the craving for salt and fat without busting your gut. These crunchy roasted “popcorn” edamame come close. They have all the crispiness of a potato chip and are endlessly poppable, but contain just a scant teaspoon of oil. The delightful texture and bright flavor will have you snacking happy.”

And here’s how simple they are to make…

Crispy "Popcorn" Edamame

A poppable snack that makes for a healthier alternative to chips or crackers, but with all the satisfying crunch.

Prep Time: 5 minutes

Cook Time: 45 minutes

Total Time: 50 minutes

Yield: makes about 2 cups

Ingredients

  • one 12oz. bag of frozen shelled edamame
  • 1 tsp. olive oil
  • the juice from half a lemon (about 2 tsp.)
  • sprinkle of salt (to taste)

Cooking Directions

  1. Allow frozen edamame to thaw on the counter or under lukewarm running water.
  2. In a large bowl, toss edamame with oil and lemon juice.
  3. Bake at 375F degrees on a foil-lined baking sheet for 40 to 45 minutes or until lightly browned and crispy.
  4. Sprinkle over salt to taste while edamame are still hot. Allow to cool completely before storing in an airtight container.

I love that edamame (young soy beans) are found in almost all major grocery stores these days. They are a really tasty snack food that even children love, despite resembling other less yummy green vegetables. This is one Japanese ingredient that has definitely made its way into the mainstream. Maybe someday kids will be snacking on pickled plums instead of candy too. Seriously doubt that one though.

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The Japanese Pantry is finally available!

I cannot believe it’s really here!

I’ve been working on The Japanese Pantry for about a year and a half now, set many goals along the way that I never seemed to meet in time, and thought I was done months ago but kept running into little snags that would push back the release date further and further each time. Now, I can finally say with triumphant certainty, “It’s done!”

The Japanese Pantry

I think this book succeeds in presenting the message I was trying to convey with it – that you don’t need to know anything about Japanese cooking to enjoy delicious Japanese-inspired dishes at home. All it takes is the addition of a few Japanese ingredients, now widely available in most major grocery stores, to turn the dishes you already love into an exotic experience.

You probably already have soy sauce in your refrigerator, maybe even a bottle of pre-made teriyaki sauce. With the addition of just a few more simple ingredients like these, you can create real authentic Japanese flavors at home. This is what I do every day – use a special ingredient to make a familiar food more fun!

Most of the recipes in the book reflect this “hybrid Japanese” style, where a Japanese flavor is used to make a simple dish spectacular. Some recipes are traditional Japanese foods, but pared down and simplified so they can be enjoyed at home without much fuss. So even if you don’t think you like Japanese food, there’s bound to be something in this book that appeals to you. Here’s some of what you’ll find…

ramen logo

shiitake logo

wasabi logo

sweet potato logo

green tea logo

 

Yum! If you would like to purchase a copy…

The Japanese Pantry in paperback format is sold through Amazon.com and is Amazon Prime eligible. You can also order it directly from the publisher, Create Space (owned by Amazon), which I confess will net me a higher royalty.  Whichever way you choose, know that I greatly appreciate your support.

 

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